The AEO Report
Vol. 1 · Issue 1
Independent research
How brands appear in AI search.
We track how ChatGPT, Perplexity, Gemini, and Claude cite, mention, and recommend brands across 1,000+ prompts — and publish the playbooks that move the needle.
50-item audit, free · Vendor playbook, $497 · Audit template, $97
Latest from The AEO Report
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No. 04 · Engine playbook
How to rank in ChatGPT
How it actually sources answers — and the six levers that decide whether it cites you.
ChatGPT doesn't rank pages the way Google does — it retrieves, triangulates, and synthesizes. The mechanism behind the answer, plus the six levers ordered by leverage so you don't waste time doing them out of order.
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No. 01 · Audit framework
The AEO Audit Checklist
The 50-item framework for AI search visibility.
Seven pillars, fifty concrete checks, live scoring in your browser. Most brands not appearing in ChatGPT don't have a content problem — they have a plumbing problem. This is the framework to find which one.
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No. 02 · Diagnostic
Why isn't my brand in ChatGPT?
Five reasons, one ten-minute diagnostic, one shortlist of fixes.
Run the five-prompt diagnostic with your real brand and category, then read the five most common reasons your brand is missing — each with a 30-minute fix.
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No. 03 · Field guide
AEO vs SEO: a 2026 field guide
The five differences that actually matter — and the one thing nobody is saying about convergence.
Half the industry calls AEO "the new SEO." The other half says they're separate disciplines. Both are wrong. Five operational differences plus our editorial position on what convergence actually means.
Compare AEO tools
Independent comparisons.
Side-by-side breakdowns of Profound, AthenaHQ, Otterly, Peec, Scrunch, and HubSpot AEO Grader. No affiliate fees. No vendor influence. Pricing updated quarterly from public pages.
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