Vol. 1 · Compare
Independent comparison
Otterly.AI vs HubSpot AEO Grader
Pricing, engines, strengths, weaknesses — and an editorial verdict.
Both Otterly.AI and HubSpot AEO Grader compete in the AEO analytics category — measuring how brands surface in ChatGPT, Perplexity, Gemini, and Claude. Below is the independent breakdown we use when advising teams choosing between them.
At a glance
| Dimension | Otterly.AI | HubSpot AEO Grader |
|---|---|---|
| Founded | 2024 | 2026 |
| Funding | Bootstrapped + early investment | Not disclosed |
| Starting price | $49/mo (entry tier, all engines included) | Free |
| Enterprise pricing | — | — |
| Engines covered | ChatGPT, Perplexity, Gemini, Claude, Copilot | ChatGPT, Perplexity, Gemini |
Strengths
Otterly.AI
AI search monitoring with all-engines-on-every-plan pricing and no upgrade tax.
- + Gartner Cool Vendor 2025
- + 15,000+ marketers on the platform
- + Semrush technology partner
- + No per-engine upgrade tax — every paid plan covers every engine
- + Strong listicle SEO ("Top 25 AI SEO Tools" type content)
Weaknesses
- − Content is product-focused — lacks broader strategic POV
- − Smaller dataset than Profound
- − Less polished enterprise sales motion
Strengths
HubSpot AEO Grader
Free AEO scoring tool from HubSpot, integrated with Marketing Hub for existing customers.
- + Free with no credit card required
- + Massive brand recognition + frictionless onboarding
- + Integrates with HubSpot CRM and Marketing Hub workflows
- + Excellent top-of-funnel for SMB
Weaknesses
- − Surface-level analysis vs specialist tools
- − Best leveraged by existing HubSpot ecosystem customers
- − Not architected for enterprise depth
Pick Otterly.AI if…
Marketing teams who want every engine from day one without paying per-engine.
Skip if: Teams needing the deepest possible per-engine analytics or formal enterprise procurement.
Pick HubSpot AEO Grader if…
HubSpot customers who want a quick free AEO score baked into their existing dashboard.
Skip if: Teams running serious AEO programs that need depth and specialist features.
Editorial verdict
Our take.
On Otterly.AI
Best price-to-feature ratio in the SMB-to-mid-market segment. The all-engines-included model is a genuine consumer benefit nobody else matches. Underappreciated by buyers who default to brand-name tools.
On HubSpot AEO Grader
A great starting point if you're already on HubSpot. Outgrow it as your AEO program matures — at which point you graduate to Profound, AthenaHQ, or Otterly depending on price/feature priorities.
Disclosure
The AEO Report does not take affiliate fees, sponsorships, or vendor placements from any tool listed on this page. Pricing is sourced from public pricing pages and updated quarterly. Vendors disagreeing with our characterisations are invited to email editor@theaeoreport.com with corrections; we update on the record.
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