Vol. 1 · Compare
Independent comparison
Scrunch vs HubSpot AEO Grader
Pricing, engines, strengths, weaknesses — and an editorial verdict.
Both Scrunch and HubSpot AEO Grader compete in the AEO analytics category — measuring how brands surface in ChatGPT, Perplexity, Gemini, and Claude. Below is the independent breakdown we use when advising teams choosing between them.
At a glance
| Dimension | Scrunch | HubSpot AEO Grader |
|---|---|---|
| Founded | 2025 | 2026 |
| Funding | Not disclosed | Not disclosed |
| Starting price | Not transparently published | Free |
| Enterprise pricing | — | — |
| Engines covered | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity, Gemini |
Strengths
Scrunch
Newer AEO entrant focused on tool reviews and emerging-category content.
- + Aggressive listicle strategy ("7 best AEO/GEO tools" SEO play)
- + Newer codebase = more flexible feature roadmap
Weaknesses
- − Less original research than established players so far
- − Site authority still building
- − Pricing is not publicly published at the time of writing, which makes evaluation harder
Strengths
HubSpot AEO Grader
Free AEO scoring tool from HubSpot, integrated with Marketing Hub for existing customers.
- + Free with no credit card required
- + Massive brand recognition + frictionless onboarding
- + Integrates with HubSpot CRM and Marketing Hub workflows
- + Excellent top-of-funnel for SMB
Weaknesses
- − Surface-level analysis vs specialist tools
- − Best leveraged by existing HubSpot ecosystem customers
- − Not architected for enterprise depth
Pick Scrunch if…
Teams curious about emerging tools who want lower commitment.
Skip if: Teams who need published pricing or a longer track record.
Pick HubSpot AEO Grader if…
HubSpot customers who want a quick free AEO score baked into their existing dashboard.
Skip if: Teams running serious AEO programs that need depth and specialist features.
Editorial verdict
Our take.
On Scrunch
Worth watching; in our view not yet a primary recommendation. If they publish pricing and original research, they could become more competitive — until then, the established players are the safer default.
On HubSpot AEO Grader
A great starting point if you're already on HubSpot. Outgrow it as your AEO program matures — at which point you graduate to Profound, AthenaHQ, or Otterly depending on price/feature priorities.
Disclosure
The AEO Report does not take affiliate fees, sponsorships, or vendor placements from any tool listed on this page. Pricing is sourced from public pricing pages and updated quarterly. Vendors disagreeing with our characterisations are invited to email david@theaeoreport.com with corrections; we update on the record.
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